Lexus LF-30 Reveal Film

"The Lexus LF-30 Electrified concept vehicle embodies the ""Lexus Electrified"" vision. For its exterior styling the advanced image expected of a BEV has been channeled into artistic qualities that result in a futuristic form, and an interior that assertively weaves in autonomous driving and other new technologies aims to manifest Lexus' distinctive worldview. Performance is rooted in Lexus Electrified components, adding Lexus' latest technology to our leadership in development of HEV systems. Precise electric motor control enables instantaneous adjustments to posture not possible with conventional vehicles. Furthermore, the Lexus LF-30 Electrified employs numerous advanced technologies with a look ahead to the year 2030 - such as a new-concept cockpit based on a human-centered design philosophy and a steer-by-wire system.

In taking up the challenge of expressing a new design that could only be achieved with a BEV powered by in-wheel electric motors, Lexus visually articulated the LF-30 Electrified's unique energy flow. The vehicle form is meant to visually express the energy created by the wheels set at the corners of the vehicle body streaming toward the vehicle cabin and past the driver to directly flow onto the road surface.

Taking advantage of a hoodless vehicle shape made possible by being a BEV, Lexus' signature ""spindle"" form has been further evolved to span the entire vehicle architecture. The window glass, which continually stretches from the front to rear, the muscular fenders, and the wing-shaped headlights form the contours of the Lexus iconic spindle. The shape of the body is fashioned with an elegantly flowing front which transitions into a linear and sharp rear. In addition to the wing-shaped headlights, the sharpness of the rear lights and side air intakes combine to achieve both excellent aerodynamics and cooling performance, resulting in styling fused with function."

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