New Fiat 500 “la Prima” | Official Unveiling ft. Olivier Francois

Meet the new Fiat 500 «la Prima», the third generation of an icon, presented for the first time in Milan by Olivier Francois, President Fiat Brand Global.

The iconic 500 is more than just “another city car”: it is the first all-electric city-car with level 2 Autonomous Driving technology and top-notch connectivity, pure Cinquecento style.

Together with the new Fiat 500 «la Prima», three unique one-offs, exclusively designed by Giorgio Armani, Kartell and Bulgari also make their debut.

Discover more: https://www.fiat.com/500-electric-la-prima



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