The BMW i Interaction EASE. The interior of the future world.

The car interior of tomorrow has multiple purposes and makes the travelling time more efficient and exciting. There is a choice of three experience modes – Explore, Entertain and Ease – which alter the interior, integrate information on the vehicle’s surroundings and provide in-car entertainment, privacy, or relaxation respectively.

In Explore mode, the focus shifts to the area around the vehicle. The BMW Intelligent Personal Assistant uses AR technology to superimpose information of interest to the passengers on the display so it appears both in their line-of-sight and in the correct position for their view of the real world.

Entertain mode brings the in-car experience to the fore. The surfaces at the sides are darkened to obscure the world beyond and the Panorama Head-Up Display can be used for watching movies, for example.

When Ease mode is activated, the vehicle transforms into a place of calm and relaxation. Touching the intelligent material moves the seat into the “zero-gravity” position, in which the occupant feels as if they are almost floating. Ambient lighting bathes the interior in a soothing glow, while a harmonious composition of pleasant sounds spreads through the cabin.

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